Registrato: 29/06/19 08:12
|I don't mean you , I mean the YOU that is your client.
Let's examine memorable tag lines in advertising.
You deserve a break today. - McDonalds
Do you eat the red ones last? ? Smarties
You've always got time for Tim Horton's ? Tim Horton's
For all you do, this Bud's for you ? Budweiser
Let your fingers do the walking ? Yellow Pages
We never stop working for you - Verizon Wireless
Now You're Playing With Power! ? Nintendo
You give us 22 minutes, we'll give you the world ? WINS Radio
Do you have the bunny inside? ? Energizer
Your Potential. Our Passion. ? Microsoft
VISA ~ It's everywhere you want to be ? VISA
If life were like that, you wouldn't need a VISA card. - Visa
You're in good hands with Allstate ? Allstate Insurance
ything You Love About Coffee - Sanka
Have you had your Weetabix. ? Weetabix
There are thousands of tag lines for well known products that use this one word to create a connection, afterall who are you more interested in than YOU!
If it works for the big guys chance are it will work for you. Why would you want to talk about yourself in your marketing and advertising materials instead of your customer? They aren't really interested in you.
Advertising and marketing is not the place for ego and posturing. Attract the interest of your prospective customer and they will ask for more information.
At some point in your life you have opened your door to a saleperson or sat next to someone on a plane and felt trapped. They decided you were fascinated by them andor their product. You couldn't wait to get away from them. Way too self focused weren't they? Don't do it to prospective customers, they feel the same way.
Put yourself in your customer's place , and take advantage of the WIIFM factor. If you are thinking "What's In It For Me", then so are they; however you are the one that wants the sale. Let your customers know that you are interested in "What's In It For Them"! Attracting customers means marketing and advertising messages that are not about you!
Copyright(c) 2005 Nancy Fraser Nota Bene Consulting, All Rights reserved
Nancy Fraser is the President of Nota Bene Consulting. Her business experience encompasses over 20 years in media sales and management, ownership of a retail store and involvement in the real estate industry. Free marketing information and tools are available in the Notable News at
Straight seam pipe commonly used knowledge summary Technology Articles | May 4, 2016
Straight seam pipe?refers to weld steel tube and steel tube parallel to the longitudinal. Generally, also known as straight seam welded pipe and straight seam steel pipe . Straight seam pipe is mad...
Straight seam pipe?refers to weld steel tube and steel tube parallel to the longitudinal. Generally , also known as straight seam welded pipe and straight seam steel pipe . Straight seam pipe is made by high frequency welding machine will be plastic strip rolled steel strip and USES the straight seam welded together. In nominal diameter straight seam pipe specifications, according to the wall thickness can be divided into thin-walled straight seam pipe and thick wall tube two straight. According to the shape can be divided into round, square or shaped tube, etc.
1. The welding
Straight seam pipe generally adopt high-frequency welding, high frequency welding is a kind of induction (or contact pressure welding) welding, it need to weld filler , no welding spatter, narrow welding heat affected zone, weld moulding beauty, weld the advantages of good mechanical performance, thus is widely used in steel production. According to the principle of electromagnetic induction and ac charge in the conductor skin effect and proximity effect and eddy current heating effect, make the edge of the weld steel locally heated to a molten state , the squeezing roller, to realize the joint between the crystal butt weld, so as to achieve the purpose of the welding seam, cooled to form a solid straight seam weld.
2. The weld gap
Will strip into welded pipe unit, the multichannel roll rolling, strip steel rolled up gradually , there is an open space form of round billet, adjust the quantity of the squeezing roller, make the weld gap control in 1 ~ 3 mm, and the joint match on both ends. If clearance is too large, resulting in a decrease of proximity effect, eddy current heat is insufficient , the joint between the weld crystal bad and incomplete fusion or crack generation. Proximity effect such as the gap is too small a result, the welding heat is too big, cause the burning of the weld; Or weld after extrusion, rolling the deep pit formation, affect the surface quality of the weld.
3. The welding temperature
Low carbon steel material, welding temperature control in 1250 ~ 1460 , the wall thickness 3 ~ 5 mm penetration can meet the requirements. Welding temperature is mainly by regulating the high frequency eddy current to control thermal power and welding speed. When the heat input is insufficient, the heated weld edge short of welding temperature, metal organization remains solid, forming not fusion or lack of penetration; When the heat input is too large, weld edge over welding temperature of the heated, burnt or drop , make the weld formation of melt hole.
Welded steel pipe refers to the steel belt or steel plate bending deformation shapes such as round, square before welding, jointed on the surface of steel pipe. Welded steel pipe is made of billet is steel plate or strip.
According to the weld shape classification
Can be divided into straight seam welded pipe and spiral welded pipe
Straight seam welded pipe, simple pro.